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Coppertone's busy season is between March and July. And they wanted to make it even busier. Our insight was that there are tons more things to do outside in the summer than just go to the beach. Coppertone should stand for the beach, but also the skate park, the dog park, playing basketball, bmx riding, etc., etc. So we expanded the universe their Facebook and instagram feeds usually covered and brought with it upwards of 25% more fans, likes and shares. 


And all of it with a media budget of zero.

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