SCHWAB - OWN  YOUR TOMORROW

Charles Schwab wanted to create a series of videos showing people talking about why they left one financial institution for another. Our research informed us that the reasons for leaving a bank were similar to the reasons for leaving anything - a relationship, a job and so on.

 

So we decided it might be more fun to make films out of those stories. And we were right. The "Why I Left" series became Schwabs most succesful online work yet.

© 2020 Andrew Ault. 

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