SCHWAB - OWN YOUR TOMORROW
Charles Schwab wanted to create a series of videos showing people talking about why they left one financial institution for another. Our research informed us that the reasons for leaving a bank were similar to the reasons for leaving anything - a relationship, a job and so on.
So we decided it might be more fun to make films out of those stories. And we were right. The "Why I Left" series became Schwabs most succesful online work yet.