NBCU - GREEN IS UNIVERSAL
Every year, all of NBCUniversal's channels and properties come together to promote sustainability. And we created a ton of content around it. Commercials, "The More You Know" spots and a real-world-meets-social-world reforestation partnership between the Arbor Day Foundation and Twitter that planted thousands of trees via a tweet. We also rehabilitated a park in Philadelphia where people could plant trees online. The combined efforts reached our monthly goals on the very first day.