GAP - I VOTE FOR ___
The Gap wanted to really get out the vote. To help ensure record breaking high voter turnout they created a personalized t-shirt that let people express what it was to them that was important about the 2008 election.
To get the word out we created a series of spots featuring all sorts of people from pop culture. We then created a machine and pop-up shop in NYC to actually make shirts that expressed any and everyone's own point of view.